"For a lot of brides, 'dream dress' isn't in the budget and the idea of wearing a dress that's only been used once isn't a problem," says Newman, 25. But there aren't many options for resale. So, in 2008, she launched Atlanta-based Once Wed, a website for selling secondhand gowns. She then sold her used dress for the same price she paid for it.
As if working in the glamorous wedding industry isn't enough, the company's evolution is even more remarkable. The site now includes articles, photos, featured weddings, vendors and more, garnering more than 3.3 million page views a month. "I get to work with some of the most creative, talented people in the industry," Newman says.